Arkansas — Targeted Issue

Development and Evaluation of Targeted ATV Safety Educational Strategies for Rural Children

Sept. 1, 2007 - Aug. 31, 2011

Grant Number
Project Overview
All-terrain vehicle (ATV) injury is an under-studied problem for children. Targeted safety education can result in behavior change that translates to fewer injuries. This project will use qualitative measures to assess current ATV safety materials and to develop materials for use in targeted audiences. The goals of this project are to (1) conduct focus groups to determine general knowledge and perceptions about all-terrain vehicle safety as well as specific beliefs and practices with regard to ATV use in children; (2) evaluate the implementation and impact of using an ATV safety video in hunter education; (3) evaluate the implementation and impact of using alternative media venues, including movie theaters, to disseminate injury prevention public service announcements; (4) increase access to ATV safety public awareness using training and protective gear through organizational collaborations common to rural communities; and (5) develop tool kits and facilitator guides for all activities to aid in replication.
Arkansas Children's Hospital Research Institute
Main Contact
Award Amount


Name Role(s) Phone Email
Mary Aitken, MD
  • Principal Investigator


Title Format Description Published/Revised Availability
All-terrain Vehicle Safety ToolKit Toolkit The ATV Safety Tool Kit contains valuable safety information that when utilized can save lives and stop preventable injuries from … 2011 Available Online


Title Type Publication/Event Published/Presented Identifier Details
Making the message meaningful: a qualitative assessment of media promoting all-terrain vehicle safety Research Paper/Publication Injury Prevention 2012
A trial of an all-terrain vehicle safety education video in a community-based hunter education program Research Paper/Publication Journal of Rural Health 2011
Still unsafe, still in use: ongoing epidemic of all-terrain vehicle injury hospitalizations among children Research Paper/Publication J Trauma 2010
ATV and Bicycle Deaths and Associated Costs in the United States, 2000-2005 Research Paper/Publication Public Health Reports 2009
Impact of helmets on injuries to riders of all-terrain vehicles Research Paper/Publication Injury Prevention 2009
Foot injuries associated with all-terrain vehicle use in children and adolescents Research Paper/Publication Pediatric Emergency Care 2008