National Child Heatstroke Prevention Awareness Day is July 31

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This year, NHTSA is also asking everyone to participate in the Heatstroke Awareness Challenge.

Create a 15- to 30-second video about the dangers of heatstroke and then share your video on Twitter, Facebook and Instagram using the hashtags #checkforbaby or #heatstrokekills and tag @NHTSAgov.


Heatstroke is the leading cause of vehicular not-in-traffic non-crash-related deaths for children under 14. In fact, each year, an average of 38 children have died from heatstroke since 1998.

Sadly, these are the current statistics:
- Child vehicular heatstroke fatalities in 2018 = 52
- Child vehicular heatstroke fatalities in 2017 = 43

Yet, this tragedy is 100% preventable.

While it seems like an impossible mistake to make, every parent or caregiver can potentially become distracted, and distractions often fuel this devastating situation. No one is immune.

We each have a role to play to help keep our kids safe. Help us share life-saving tips and resources with as many people as we can.

Take Action. Act Fast. Save a Life.

Click here to get your Heatstroke Prevention Toolkit.

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Posted: July 24, 2019